The Children’s Online Privacy Protection Act

The Children’s Online Privacy Protection Act was the first law in the world to set into motion several distinct aspects of child safety on the Internet.

COPPA was passed to address the rapid growth of online marketing techniques in the 1990s that were targeting children. Various Web sites were collecting personal data from children without parental knowledge or consent. Research published by the Center for Media Education showed that children did not understand the potential negative outcomes of revealing personal information online. In the wake of media reports demonstrating the ease of gathering private data from children, the public pressured Congress to legislate. (click here for more)